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Who we are

LJL Trading L.L.C. is a Dubai-based distributor of Korean skincare brands, operating across the Middle East and Africa. This policy explains what information we collect through this website and how we use it.

Information we collect

When you submit an enquiry form, we collect what you provide — typically your name, company, email address, target market and message. If you contact us via WhatsApp, we receive whatever information that conversation includes. We do not knowingly collect information beyond what you choose to share.

How we use it

We use enquiry information to respond to you, evaluate distribution or partnership opportunities, and maintain records of our business relationships. We do not sell your information to third parties.

Sharing

We may share enquiry details with our partner brands (currently Earthniq and Herbaid) solely where necessary to respond to a brand-specific enquiry, and with service providers who help us operate this site. We may disclose information where required by law.

Retention

We keep enquiry and business-relationship information only for as long as it is needed for the purpose it was collected, or as required by law.

Third-party services

This site loads typefaces from Google Fonts and, on the About Us page, an embedded Google Map — both governed by Google's own privacy policy. WhatsApp conversations are governed by WhatsApp's terms and privacy policy.

Your rights

You may ask us to access, correct or delete the information we hold about you at any time by contacting us using the details in the footer of this site.

Changes

We may update this policy from time to time. Material changes will be reflected on this page with an updated date.

Acceptance

By using this website, you agree to these terms. If you don't agree, please don't use the site.

About this site

This website is published by LJL Trading L.L.C. to describe our business — the distribution of Korean skincare brands, including Earthniq and Herbaid, across the Middle East and Africa — and to receive enquiries from prospective brand and buyer partners.

Not an offer

Content on this site, including pricing references and product information, is for general information only and does not constitute an offer, solicitation or binding agreement. Any commercial relationship — distribution, wholesale or partnership — is established only through a separately signed agreement.

Intellectual property

The LJL Trading name and logo belong to LJL Trading L.L.C. Earthniq and Herbaid names, logos and product information belong to their respective brand owners and are used here with permission to describe our distribution relationship. Site content may not be reproduced without prior written permission.

Limitation of liability

This site is provided "as is." We do not warrant that it will be uninterrupted or error-free, and to the extent permitted by law we are not liable for indirect or consequential loss arising from its use.

Governing law

These terms are governed by the laws of the Emirate of Dubai and the United Arab Emirates.

Changes

We may update these terms from time to time. Continued use of the site after a change constitutes acceptance of the updated terms.